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Be The End

Be The End

October is Breast Cancer Awareness month. From our company’s inception, we made a commitment to support the cause in honor of our partner Elizabeth’s mother, who lost her fight against the disease. I connected with an old high school friend whose wife worked for the Breast Cancer Research Foundation and immediately knew it was the right place to put our efforts and our money. 91 cents of every dollar raised goes to research and every $50 we raise pays for an hour of research. Research is what we need most right now and each day we are closer to a cure.

Earlier this year, I got a call from one of my oldest friends to tell me she had been diagnosed. Though we had just seen her and her family, I found living so far away from her to be really hard. I want to be doing more and often feel like my calls and texts aren’t really enough. Her grace and honesty while facing her diagnosis were so inspiring to me and I am happy to say she has moved to the better side of her battle. (This is a photo of her here, wearing her Michael locket with a photo of her grandparents inside.)

With so much “awareness” around us, I am struck by how far we have come and how far we still need to go. While it may appear that breast cancer support and research is well funded, you may be surprised to know the work BCRF funds reaches beyond just breast cancer and has a halo effect on other types of cancer as well. It’s one of the things we love most about this incredible organization.

Please check out our BCRF collection. It includes the rose gold Mimi, Isabel, Birdie, the Elaine necklace and bracelet and the Georgie ring and necklace. 10% of the proceeds from each of these pieces WILL make a difference. Let’s #BeTheEnd of breast cancer together.

– Mikki

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